Believe it or not the Rickshaw Run is actually pretty dangerous. Lots of very bad things can happen. Some of these bad things can be expensive, some of these bad things require medical evacuation by helicopter to a country with medical facilities which can cost millions. To prevent these bad things from flinging you into a paupers jail for the rest of your life, we recommend decent travel insurance. It might also be important as some good cover will mean you're not out of pocket if your team's plans cave in before the launch and the refund period has expired.
The folks at Campbell Irvine have been insuring adventurists for a decade now. They understand the risks on our adventures and are comfortable offering cover to any teams based in the EU.
They are not the only insurer available but remember that it is your responsibility to ensure that the company you use understands what the Rickshaw Run entails and the risks involved. Many insurers may reject your application on the basis that their policies cannot cover you for the risks involved in doing something like this - so you may need to research your options extensively and persistently.
The Adventurists is an Introducer Appointed Representative of Campbell Irvine Ltd who are authorised and regulated by the Financial Conduct Authority.